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Selling to Verticals – Fundraising Solutions for Education

Anyone familiar with me knows that I dearly love my alma mater, which will remain nameless here so as not to incriminate them. I was recently disappointed with a letter I received requesting donations...

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Marketing Solutions for the Dealer Channel

Marketers are being asked to do more with less, and nowhere is the challenge more apparent than when managing marketing communications for a far-flung network of dealers. PODi has just completed an...

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Ideas for Non-Profits: Strengthening Bonds with Donors

Engaging existing donors, volunteers and supporters is critical to the operation of not-for-profit organizations. According to the Association of Fundraising Professionals’ 2010 Fundraising...

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AlphaGraphics Promotes Wide Format with “Dream Big” Campaign

Business Objectives:   AlphaGraphics in the Cultural District was looking to boost sales and profitability in large format printing, so they invested in new equipment to enable them to reach their...

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Case Study: Cross Channel Event Marketing

  Business Objectives: Boelte-Hall, a print service provider offering cross channel marketing solutions, has been a participant in the Ag Media Summit (AMS) since its inception in 1999. The Summit is...

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Caslon Releases New 1-to-1 Response Rate Report

My eldest daughter recently started her freshman year of college and my younger daughter, who is in her junior year of high school, is beginning her college search process. Interestingly my younger...

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If you need to digitally print a LOT of books, you should check this out

I recently did a product briefing on Canon’s Oce PRISMAproduction Professional Book Module and it is a pretty impressive automated digital book production workflow solution. The catch is that you...

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I Never Knew These Social Media Tricks

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company I was interviewing John Leininger about his upcoming PODi Institute course and in just a few minutes he made me really...

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Top Mistakes Made by Companies Selling Print to Not-for-profits

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company Not-for-profits represent a huge market segment with 1.5 million non-profit organizations representing $1.6 trillion in...

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What does an online PODi course look like?

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company If you’ve never attended a PODi Institute course, you probably have no idea what they are like. They consist of...

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